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oin us for our by-invitation-only Affluent Traveler Symposium, an exclusive two day event open only to Affluent Traveler Collection travel specialists. Symposium immediately precedes our global Travel Market conference, taking place June 3-5, 2014 at the Boca Raton Resort & Club
At the Affluent Traveler Symposium, YOU’RE the VIPs! We’re getting ready to pamper you with the finest white glove service, luxurious amenities and first class experiences. The event provides the opportunity to learn from some of the industry’s best luxury travel executives, enjoy unique, hands-on workshops, network with your peers and spend time with Affluent Traveler Collection preferred suppliers, all in a more intimate setting.
We’ll cover:
- What today’s affluent traveler is looking for
- The latest luxury travel trends
- Marketing and sales strategies that cater specifically to discerning travelers
You’ll leave Symposium with a customized action plan to put all of that great learning to work when you return to your office -- in a way that will powerfully impact sales and profits throughout 2014 and beyond. Click here to register for Symposium.
Immediately following, June 5-8, 2014, is our global Travel Market conference , bringing together travel professionals, suppliers, motivational speakers and staff from American Marketing Group’s 18 travel brands for several action-packed days of interactive educational workshops, networking opportunities and fun evening entertainment.
Reserve your seat today! To register, click here.
featured Speakers
Greg Furman
Founder & Chairman, The Luxury Marketing Council
Greg Furman is the Founder & Chairman of The Luxury Marketing Council, a group comprised of 5,000 CEOs and top marketing executives of 1,000 luxury firms in 43 cities worldwide. His focus is on helping clients define their mission and corporate positioning, develop strategic plans and grow their businesses by taking a more creative, out-of-the-box approach to all facets of the marketing mix.
Prior to establishing The Luxury Marketing Council, Greg held a number of senior positions in different industry groups. He served as policy advisor and speech writer to the Ontario Minister of Education; head of public affairs and issues management for Sun Oil’s Canadian Subsidiary, Suncor; Managing Director of Advertising and Sales Promotion for the NYSE; and head of J. Walter Thompson’s corporate image PR business.
During his four-year association with Bergdorf Goodman his responsibilities included marketing strategy, advertising, PR, interactive initiatives, direct mail and the store’s $30 million catalogue business.
Susan Black
Founding Partner, Black & Wright
Susan Black is an accomplished marketing and eCommerce executive, who has a distinguished career successfully launching businesses and reinvigorating established brands within the travel industry. Susan is a recognized expert at driving sales, growing market share, and maximizing return on investment.
As a founding partner of the 13-year-old Black & Wright advisory firm, Susan is a creative thinker who closely monitors industry developments and trends. She is a strategic planner with a proven track record of leading digital teams, managing large marketing and business development operations, and leveraging the latest technologies and best practices. Susan previously held senior leadership positions with Travel Impressions/American Express Vacations, CheapCaribbean.com and Liberty Travel/GOGO Worldwide Vacations.
Nicole Mazza
Executive Vice President and Chief Marketing Officer,
The Affluent Traveler Collection, TRAVELSAVERS and NEST
As Chief Marketing Officer, Nicole manages all marketing initiatives for The Affluent Traveler Collection, TRAVELSAVERS, NEST (Network of Entrepreneurs Selling Travel). She is also responsible for maintaining relationships with preferred suppliers. Her focus is on establishing and implementing marketing programs that boost sales and maximize profits for the groups’ 3,000-plus travel agency base and its preferred suppliers.
Nicole has extensive expertise in travel agency relationships, preferred supplier relationships, integrated marketing and promotions, strategic planning, and brand awareness. She has also been highly instrumental in developing the publishing division of parent company American Marketing Group, Inc. Under her guidance as publisher, The Affluent Traveler, an international luxury travel magazine, and JOURNEYS magazine, a consumer travel magazine, have both been honored as award-winning publications. Her previous publishing background includes an editorial position held at CMP Publications. Nicole also spearheaded innovative Custom Solutions and Lifestyle Marketing Campaigns for The Affluent Traveler Collection, TRAVELSAVERS and NEST, which are designed to drive new and repeat business to the organizations’ agencies and preferred suppliers.
Thomas Hayden
CTC, Senior Vice President of Global Luxury Sales,
The Affluent Traveler Collection
Travel industry veteran Tom Hayden is responsible for the global sales strategy and management of partnership programs for The Affluent Traveler Collection; he also manages the worldwide sales team for the brand’s semi-annual, award-winning magazine, The Affluent Traveler. With an extensive career in the travel and publishing industry, Tom’s prior experience includes management roles at GOGO Worldwide Vacations, American Airlines, The Hertz Corporation, Reed Elsevier and IAC.
Jeff Senior
CTC, Executive Vice President and Chief Marketing Officer for
FRHI Hotels & Resorts
With over three decades experience leading global brands and delivering superior commercial results, Jeff has demonstrated leadership competencies in brand management, insight led strategy, the art & science of marketing, total hotel revenue optimization and distribution within the travel industry.
Today, Jeff serves as the Executive Vice President and Chief Marketing Officer for FRHI Hotels & Resorts and its portfolio of brands; Fairmont Hotels & Resorts, Swissôtel Hotels, and Raffles Hotels & Resorts, providing leadership and strategic direction focused on the performance of more than 100 hotels in over 25 countries. Active in the travel industry,
Jeff serves on the America’s board, executive committee, and is global chair for the Hospitality Sales & Marketing Association International (HSMAI); serves on the United States Travel Association board, executive and policy committees; and for Visit California, serves as a commissioner, executive committee member and Vice Chair of Marketing. Senior holds an MBA from Pepperdine University.
Rick Baron
CTC, Managing Director of Worldwide Accounts,
Tauck, Inc.
Rick has been with Tauck for 36 years and is responsible for worldwide sales and strategic partnerships, opening sales channels in more than 40 countries. He has had extensive travel industry experience, starting his travel career as a Tour Director and then trainer, having worked in New England, Eastern Canada, and Hawaii.
Since joining Tauck’s sales force in 1989 as Director of Sales Development, Rick has hired, trained, and managed the majority of Tauck’s sales staff, developed numerous sales seminars and travel presentations, a series of sales and marketing symposiums, and has written Tauck’s sales staff training manuals. He holds a degree in marketing and sales management from the University of Vermont.
Margaret Forton
Director of National Accounts, Brendan Vacations
Margaret Forton is a travel industry veteran with over 25 years of experience across a broad spectrum of the industry including wholesale, airline, cruise, car rental, trade publications and tour operators.
As Director of National Accounts, Margaret is responsible for managing the relationship with top-producing agencies and consortia for both Trafalgar and Brendan Vacations. She joined Trafalgar and Brendan Vacations after 10 years with CIE Tours International, where she served as Director of Sales, Southeast.
Previous roles include management positions with Travel Bound, Premier Cruises, Travel Agent Magazine, and Certified Vacations. Margaret earned a Bachelor’s Degree in English Literature from St. Bonaventure University and splits her time between homes in Boston and Ft. Lauderdale.
Jennifer Doncsecz
CTIE, President, VIP Vacations Inc.
Jennifer is a nationally recognized travel expert, specializing in Caribbean vacations, destination weddings and honeymoons. As owner and President of VIP Vacations Inc.,
Jennifer has distinguished herself as one of the top travel agents in America, appearing regularly on FOX News since 2007 as well as serving as the Cruise gal on the Travel Channel’s “Great Cruises” series.In 2010, Martha Stewart named Jennifer her featured Honeymoon and Destination Wedding expert and she currently is a regular blogger for Bridal Guide and Style Me Pretty.
Jennifer also serves on the advisory boards for MLT Vacations, TRAVELSAVERS, AMResorts, Travel Market Report and the Destination Wedding Honeymoon Association. Having received numerous industry awards, Jennifer uses her position to educate consumers as well as travel professionals about how to make vacations possible, affordable and easy for everyone.
Camille Hoheb is the CEO of Wellness Tourism Worldwide, an international trade alliance whose mission is improving well-being and economic growth through travel. She holds a dual role as principal of Global Spa and Wellness, a consultancy focusing on emerging shifts and convergences related to healthcare, wellness and tourism. Having performed strategic planning and directed both operations and marketing for the healthcare and wellness industries, her career has spanned and linked physicians, hospitals, medical spas and wellness destinations worldwide for nearly twenty years. She launched her career in hospital management where she was responsible for business development, marketing, public relations, physician relations, community outreach and health promotion. Ms. Hoheb later held executive positions with several healthcare franchise companies and succeeded in the rapid growth of hundreds of medical practice start ups. More recently, Ms. Hoheb was charged with developing health tourism and increasing executive health business for a 5 -star luxury hotel brand. 
Robert Tuchman is the President and Founder of Elite Experiences an experiential travel company based in New York City. Tuchman founded TSE Sports & Entertainment in 1997, a sports and entertainment marketing company with operating divisions focused on athlete marketing, event management, promotion, and hospitality. The company went on to be named to the Inc. 500, Promotion 100, and Special Event 50 lists on multiple occasions over a nine year period. Tuchman is also an author, although not a good one. He wrote “100 Sporting Events You Must See Live”, published by Benbella Books on April 1, 2009. He also is the author of “Young Guns: The Fearless Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on Your Own”, published by AMACOM Publishing in June of 2009. He is an active board member of the ALS Chapter of Greater New York and also sits on the Sports and Arts in School Foundation Speakers Board. He lives in New York City.
As an enthusiastic South African with a passion for travel, Michelle Nicholson began working for Ker & Downey in the beginning of 2004 as the Reservations Manager. As she quickly settled into her new position, Michelle led a number of educational trips to East and Southern Africa. However, her successful role in the company would come to a screeching halt in the spring of 2005 when she was called to active duty in the 206th Broadcast Operations Detachment for the United States Military. After returning in 2006, Michelle covered the West Coast as Outside Sales Manager. Her travels with Ker & Downey have taken her to Dubai, Botswana, Zambia, India, Egypt, Jordan, Argentina, Peru and Chile. In 2009 Michelle was promoted to Director of Sales, managing the Outside Sales Team and developing, maintaining and growing Travel Agency relationships.
David has represented New Zealand Winegrowers, the organization that includes all wineries and grape growers, in the United States for the past fourteen years. There are over 700 wineries spread across the ten wine growing regions. Many welcome visitors through their cellar doors (tasting rooms) and some have outstanding restaurants. A trip to New Zealand is not complete without visits to its world-class wineries.
Elizabeth Grundon
Senior Director of Business Development, The Affluent Traveler Collection.
After working with Fun Sun Vacations for 12 years in its sales department, Elizabeth came to TRAVELSAVERS Canada in 2002 and worked in the sales/service and marketing departments.
Elizabeth now works for The Affluent Traveler Collection division as Senior Director of Business Development for the past 4 years.
Key responsibilities include assisting Affluent Traveler Collection members build their luxury business with preferred suppliers through a robust suite of marketing tools and technology. She is married for over 9 years and has two daughters.
Adi joined the Israel Ministry of Tourism two years ago and has prior experience in sales management. In her current role, she supports the marketing team by handling event arrangements, seminars, presentations and CRM work.
Camille Olivere
Senior Vice President, Sales, Americas,
The Haven and Suites
Camille joined the company in 2009, and as Senior Vice President, Sales, Americas, Olivere is responsible for leading the Americas travel agency, corporate meetings, incentive and charter sales channel. Previously, she held a number of senior sales positions at Travelport, a leading provider of business services to travel and travel-related businesses worldwide.
Most recently, Camille served as Travelport’s Vice President, Sales, Global e-Commerce division. Prior to that, as a result of the merger of Worldspan and Galileo, she headed up the team that designed and implemented the new global commercial organization.
Olivere also led high performance sales teams at Oracle, Rosenbluth International Travel (now American Express), Signature Group (now GE Financial) and Unite Airlines. Originally from Ann Arbor, Michigan, Olivere now resides in Fort Lauderdale, Florida and holds a Bachelor of Arts degree in Chinese Studies from the University of Michigan.
Michael joined the Israel Ministry of Tourism three years ago and is responsible for trade relations, marketing agreements, seminars and public relations. His previous experience includes work in the tourism industry in Israel.
Gary Murphy
Vice President, Sales, AmaWaterways
Gary’s experience in the travel industry spans more than 25 years. He served as Vice President of Marketing and Sales for Miami Air International before taking on various roles at one of the country’s leading tour operators, Brendan Worldwide Vacations, including Vice President of Marketing and Sales and company President.
In 2009, Gary left Brendan to become Vice President of National Accounts for AmaWaterways. In 2013, he took on the role of Vice President of Sales. An avid surfer and intrepid traveler, he loves the outdoors and is very passionate about flowers and gardening.
Kristian C. Anderson
Senior Vice President of Sales & General Manager –
North America, Silversea Cruises
Kristian Anderson is a travel industry veteran with over 25 years of sales and management experience. Starting his career at Continental Airlines in 1988, Anderson continued to progress through various management positions with AeroMexico and South African Airways, before accepting the position of Commercial Vice President for North America at Qatar Airways in 2008.
Anderson, who joined Silversea in June 2012 as Vice President of Sales for North America, was promoted to Senior Vice President of Sales for North America and General Manager of the Fort Lauderdale office in December 2013.
Based in Los Angeles, Sarah Westerman represents Tourism New Zealand as its Market Development Manager. Tourism New Zealand is the organization responsible for marketing New Zealand to the world as a tourist destination.
Kimberly K. Daley
Vice President & Managing Director
Journese℠, Curators of Fine Travel℠
Kimberly Daley is the Vice President and Managing Director of Journese – Curators of Fine Travel, the luxury brand of Pleasant Holidays. In November 2010, Daley brought her expertise and skills to Pleasant Holidays to create a strategic plan to rebrand and reposition Hawaii World Distinguished Resorts from a small, niche California tour operator to a leader in the global luxury travel market.
Since 2011, Daley has successfully led the company through a series of transformation steps, including the rebrand to Journese in January 2012; growing the portfolio to include 20 destinations including Australia, New Zealand, Italy and Central America; and honing the portfolio to include only the finest four- and five-star products including resorts, Private Retreats℠, cruises and private experiences.
Previously the Vice President of Marketing at Abercrombie & Kent in Chicago from 2006-2010, Daley oversaw the development of A&K’s global social media strategy and managed all marketing for multiple divisions including Extreme Adventures, Private Jet and the loyalty division, Marco Polo Club. Prior to A&K, Daley held a number of positions in the luxury goods and services industries including as Account Director/Consultant for Bamboo Worldwide Consulting from 2004-2006 and Director of Marketing for Merchandise Mart Properties, Inc. from 2002-2004. Daley received her MBA in International Finance and Marketing from Kellogg School of Management, Northwestern University and undergraduate degree in International Relations, Political Science from UCLA.
Carla Brake
Vice President of Sales, Insight Vacations Canada
Carla Brake is Vice President of Sales for Insight Vacations Canada. She was recently promoted to that role in December of 2013 after spending 6 years as a Sales Manager for the Greater Toronto Area and Northern Ontario. She has been in the travel industry since 1994 and her passion for travel is displayed to customers through her actions.
Carla’s primary focus is on the growth of IV Canada through new and existing customers as well as providing support to her team of seven sales managers who are responsible for account management, territory growth and business development. She continues to grow and expand industry relationships to provide our clients with the best resources in the industry.
Mike von Guilleaume
Niche Specialist, South African Tourism
A native South African, Mike has shared time in South Africa and California, having traveled the wine lands of both extensively. His passion for wine and travel were the impetus for a tour operating business which focuses on 'getting behind the scenes' in the wine lands of the Western Cape. He also operates a wine trading business which affords him access to wine makers on more commercial terms and results in a strong network within the South African wine industry. Mike's focus is on seeking out the ultimate combination of wine, food, vistas and people to create truly different experiences.
Jason Kycek
Director of Sales and Marketing, Capella Marigot Bay
Jason Kycek was appointed the Director of Sales and Marketing for Capella Marigot Bay in the Fall of 2013. In his role, Jason’s focus is on positioning the property as one of the most desirable luxury resorts in the Caribbean as well as developing creative and exciting guest experiences.
Prior to joining, Kycek was the Vice President of Sales and Marketing for the Villa del Palmar Hotels and Resorts group in Cancun, Mexico, where he was instrumental in developing the sales and marketing hotel division of the company to support its aggressive expansion plans throughout the Mexican and Caribbean markets. Previous roles also include Corporate Director of Travel Industry Sales and Marketing for KSL, Vice President of Sales for Occidental Hotels and Resorts and Sales Manager for Casa de Campo.
Kristina Giudice
Key Account Manager- NY Region Sales, Virgin Atlantic Airways
Kristina has been a part of the Virgin Atlantic Airways Sales Team since 2011. She is responsible for a portfolio of agency and corporate clients, mostly located in the tri-state area of New York, Connecticut, and New Jersey. She began her career with VAA as a Sales Executive with a focus on providing agency partners around the country with product updates and training.
After countless miles flown and many hotel reward points racked up, she transitioned to an Account Manager role within the organization. She currently resides in Connecticut and enjoys sailing Long Island Sound, reading a good novel, and of course traveling. Her goal is to visit every one of the 50 United States.
Andrea Theophilos
Marketing Director, Insight Vacations
Andrea is the Marketing Director for Insight Vacations USA. She was recently promoted to this role in March 2013 after spending 5 years as a National Marketing Manager for Insight Vacations Canada. She has been in the travel industry since 2008 and has previous experience in Marketing and Public Relations for government, finance, entertainment and the Canadian health care industry.
Andrea’s main focus is to promote Insight Vacations to B2B and B2C clients, work on all PR and marketing initiatives, digital marketing and promote awareness of the Insight Vacations brand in the USA. Andrea continues to provide cutting edge marketing tools that keeps her clients on trend in the marketplace and continues to strengthen relationships with her partners.
This is your opportunity to get an inside look at the latest luxury travel trends and learn how to best maximize your sales efforts through The Affluent Traveler Collection’s distinctive suite of services. One-on-one consultations with preferred suppliers complement our program.
| Tuesday, June 3, 2014 | |
| 12:00pm – 4:00pm | Open Registration |
| 2:00pm – 3:45pm | Opening Session |
The Affluent Traveler Collection – Your Portal To Luxury
The Different Faces of Luxury Vacations are a vital part of our lives and a very personal choice, so it’s no surprise that luxury means different things to different clients. That’s why it’s so important to know how to seize every opportunity in order to maximize your profits. In this session, we’ll discuss how to successfully target different types of clients, from the foodies to the adventurers and much more! We’ll continue on with a panel discussion amongst your peers about multi-generational travel, and how it affects consumers and travel professionals alike. Hear from colleagues of all ages as they share insight on how different generations view luxury travel, tips on selling to multi-generational clients and the expectations of each generation.
Moderator: Greg Furman, Founder & Chairman, The Luxury Marketing Council |
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4:15pm – 6:00pm |
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Experience #1 According to a recent study by Yesawich, Pepperdine, Brown & Russell, more than a third of grandparents have traveled with their grandchildren, and with the stresses of daily life on the rise, the urge to reforge family bonds is stronger than ever. But with a whole world out there waiting to be explored, how do you know which destinations are best suited for this type of travel? Join Brendan Vacations to learn more about what multi-generational travelers are looking for these days and how you can best cater to their specific needs. You’ll also take a personal journey through Ireland – one of many great destinations for multi-generational travelers – and get your own little taste of how the Emerald Isle caters to this niche. We’ll show you how to make a perfect Irish Coffee along the way. Experience #2 An Epicurean Experience: Sip Up The Profits Presented by South Africa Tourism and South African Airways Vacations With so many people placing emphasis on wine when traveling, it's no wonder that experiential travel with a focus on wine has become such a lucrative niche. In this session, you'll learn about what wine aficionados look for in a vacation, review the hottest destinations and best practices for selling it. We'll also turn you into a wine connoisseur! Experience #3 Cultural Travel: It’s all Greek to Me! Presented by Insight Gold Today’s luxury traveler doesn’t want to just see a destination; they want a first-hand experience from an insider’s perspective. That’s cultural travel. In this workshop, you’ll learn about the specific needs of clients that crave a cultural experience. Plus, you’ll get a little taste of what a cultural vacation is all about with a traditional Greek experience. Get ready to OPA! Experience #4 In a time when marble-clad accommodations and butler service is the norm for luxury travelers, it is important to understand the small, distinctive touches that make for a stand-alone travel experience your clients will never forget. We’ll explore the extra services that make all the difference for discerning travelers while giving you the white glove service with a quick, indulgent spa treatment. |
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| 7:30pm - 10:00pm | Sail Away! |
Welcome to beautiful Fort Lauderdale! This week, YOU are the VIPs, and the white glove service starts right here! Take in the sights of the stunning coastline and enjoy an elegant evening with your peers! Please note that we will be boarding promptly at 7:30pm.
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| Wednesday, June 4th, 2014 | |
| 7:00am – 8:00am | Open Registration |
| 7:30am – 8:30am | Breakfast |
| 8:45am – 10:15am | General Session: Let’s Get Social! Presented by: Susan Black, Founding Partner, Black & Wright |
Let’s dive into the world of social media! With so many social networks out there all working so differently, it can understandably be overwhelming. Which is more important, being proactive or reactive? Which social networks are best for my business? What tone should my posts take? What rules should I follow? The list can seem nearly endless... Join social media expert Susan Black for an informative session that will help you understand and further hone your skills on it all! We’ll discuss proper online etiquette, including how to leverage the power of social media to attract new business without sounding too sales-y, how to respond to negative feedback and how to brand your messaging. Susan will also teach you how to select the social networks that best fit your individual business and talk about the importance of keeping your personal and professional online presence separate. |
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| 10:30am – 12:30am | Supplier Networking |
| 12:30 pm – 1:45 pm | Specialty Lunch Dining Experience |
| 2:00 pm – 5:00 pm | Business Building Workshops |
Your business is growing and you are working everyday to reach that next plateau. These workshops are designed with that focus in mind, so join us to make that next leap the best step you take throughout Symposium. Master Class in Marketing, Sales and Technology
The Importance of Branding Yourself |
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| 6:45pm - 10:00pm | Cocktail Reception and Gala Dinner |
The Affluent Traveler Collection – Your Portal To Luxury
Presented by Thomas Hayden, CTC, Senior Vice President of Luxury Sales
We are working throughout the world to provide you with the very best in luxury experiences. The Affluent Traveler Collection makes it simple for you to garner an even larger piece of this luxury travel market. Research indicates that 40 percent of affluent travelers plan to spend more on travel this year versus 2011, and as an extension of your sales and marketing team, we are here to assist you in capturing a large percentage of that business. Learn more about the resources we offer to support you in increasing your market share – you are the dream maker. Turn your clients’ dreams into reality through the resources of The Affluent Traveler Collection.
How To Sell Luxury Hotels and Resorts: Strategies From Insiders
Presented by Tom Hayden, The Affluent Traveler Collection
Featuring: Jason Kycek, Senior Director of Sales, Occidental Hotels & Resorts
We invite you to further hone your luxury hotel expertise and learn more about the world’s most upscale properties. With today’s discerning traveler having very specific needs and expectations, it is important to know how to best cater to each of them. Our luxury travel expert will do just that: share insight and expertise on how to find the hotel that best suits your clients, provide personal tips, successful case studies and sales strategies. You’ll also walk away with some hints on how to customize amenities to ensure your client feels extra special.
From Prospect to Profit with Your ‘Guides to the Good Life’
Presented by Bill Todd, Speaker, Sales Trainer and Author
Learn from the best! This workshop provides the opportunity to gain valuable insight from the experts, your niche specialist colleagues ‘ “guides to the good life” – in a two part series led by hospitality sales and marketing guru, Bill T1odd. In part one, you’ll learn about Bill’s pre-Symposium interviews with each specialist. Immediately following, you’ll join your expert Guide along with a niche partner for an elite educational experience to learn successful ways to work together and maximize sales. Join your expert Guides and master pros as they revel how you can stay one step ahead by exploring niche travel areas that are sure to differentiate your agency from the crowd. They will identify the best sales and marketing strategies, how to find clients and the best places to go. You will also enjoy a small taste of the experience.
Insight and Ideas: How to Shape and Shake Up Your Online Strategy
Presented by Bill Todd, Speaker, Sales Trainer and Author
Websites need not be overly sophisticated in order to be good! Instead, we suggest focusing on engaging web experiences and rich content. Remember: sometimes less is more! In this informative workshop, you’ll learn how to best utilize valuable online tools to boost profits. We'll explore exactly how to create compelling copy, improve awareness of your agency and review SEO (search engine optimization.)
What’s Hot (and What’s Not) in Luxury Travel
Presented by Pam Danzinger, internationally recognized expert and speaker, sales trainer, author and President of Unity Marketing
For the most up-to-date luxury trend information, travel advisors can tap into the expertise of Pam Danzinger, a specialist in consumer insight for marketers and retailers selling luxury goods and experiences. Pam will discuss the overall state of the luxury industry – where it’s been and where it’s going based on her research – and will cover the hot (and not-so-hot) luxury travel spots. Learn which markets are booming in the wake of the recession and which are still hurting.
Master Class in Marketing and Sales
Presented by Nicole Mazza, The Affluent Traveler Collection and Shawn Tubman, Regent Seven Seas Cruises
Allow us to assist you in ‘wowing’ your customers even more. Whether your clients dream of celebrity encounters or meeting Broadway actors, once-in-a-lifetime insider access to world renowned sporting events or onboard star-like VIP treatment, we can help you bring travel aspirations to life. In this workshop we’ll tell you about our newest exclusive partnerships and programs, review our VIP program and discuss how to best leverage it to increase business and position you as the must-see travel industry expert for luxury vacation planning.
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Boca Raton Resort & Club
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About Boca Raton Resort & Club, a Waldorf Astoria Resort
Established in 1926 by Addison Mizner, the landmark Boca Raton Resort & Club, a Waldorf Astoria Resort, is a premier resort destination and private club facility. The 365-acre resort features five unique styles of guest rooms and suites with views of the Atlantic Ocean or Intracoastal Waterway while others are in the pink Tower or along the edge of the historic golf course in the Bungalows.
The resort’s amenities include a half-mile stretch of private beach at the Boca Beach Club; award-winning Spa Palazzo featuring NATURA BISSĒ; two 18-hole championship golf courses ranked among Golf Digest's "Top 75 Courses in North America"; the Dave Pelz Scoring Game School, a tennis program that is ranked annually among the top 50 U.S. tennis resorts by Tennis Magazine; full-service 32-slip marina; seven swimming pools; three state-of-the-art fitness centers; new Surf School, and a variety of
water sports.
In addition, the resort offers an outstanding selection of dining options, including Morimoto Sushi Bar by the internationally-renowned Iron Chef, Cielo Restaurant at the top of the Tower and Serendipity, New York City's famed ice cream shop with family-friendly menu.
Reservations
A special starting rate of $120 per night, plus a $22 per room, per day resort fee has been secured for you. Please note this rate is exclusive of tax (11%). A limited number of upgrades are available for an additional fee; book early for the best chance of securing an upgrade. A one night deposit will be taken at time of reservation. Individual guest cancellations will be accepted with sufficient advance notice (seven days for arrival dates from May to June.)
To book your stay, call 1-888-557-6375 and ask for the
AMG agent rate.
SPA PALAZZO
The resort’s award-winning spa is pleased to offer Affluent Traveler Symposium attendees an exclusive 15% discount on any spa service of 50 minutes or more. Please mention code AMG Travel to claim your discount; click here to learn more about the spa.
Ground Transportation
Ground transportation to the Boca Raton Resort and Club can be arranged through Go Airport Shuttle.
From the Fort Lauderdale Airport:
Visit www.go-airportshuttle.com and enter our conference discount code "Affluent" on the homepage in the "Group ID/Discount Code" to receive a 10% discount off private car transfers and $1 off shared ride shuttles.
The rates from the Fort Lauderdale Airport to the Boca Raton Resort are as follows:
Shared ride shuttle: $23
Private car: $75
For arrival instructions, click here
It is recommended that passengers book their roundtrip transportation.
From the West Palm Beach Airport:
Visit http://gopalmbeachairportshuttle.hudsonltd.net/res to make your transfer reservations on line.
The rates from the West Palm Beach Airport to the Boca Raton Resort are as follows:
Shared ride shuttle:
One passenger: $38.00
Two Passengers: $24.00 Each
Private car: $77
Reservations can also be made by calling 561-242-6444 for live operator assistance.
Once you arrive at the airport, please proceed to the transportation kiosk for shuttle, taxi or luxury sedan vehicles.
There’s lots of excitement surrounding our conference!
Take a look at what others have to say.
Paula Hayes
Vice President of Sales, Avalon Waterways
Images
Photos Courtesy of Steven Blauvert :
Video
Presentations
AMA Waterways
View Presentation
Avalon Waterways
View Presentation
Avalon Waterways (Video)
Greater Fort Lauderdale Convention & Visitors Burea
View Presentation
Silverseas
View
Presentation
View PDF
The Adventure of a Lifetime Video
World of Silversea Video
South Africa
Inspiring New Ways Video
Travel Insured
View Presentation
What
sets you apart (Video)
Key to Continued Success (Video)
Story of Travel Insured International-Pete Gehris (Video)
Susan Black
Lets get Social (PDF)
Brendan Vacations
A return to our heritage presentation (PDF)
The Affluent Traveler
Master Class in Technology & Sales
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Immediately following the Symposium is “Travel Market 2014”
Sponsored by American Marketing Group, Inc.
The “TRAVEL MARKET 2012” is the premiere, must-go travel event of 2012!
Travel agents, suppliers and staff from all of American Marketing Group’s 19 international travel brands will participate in this action packed event. We’ve put together an exciting agenda filled with various learning and networking opportunities to address your individual needs. Whether you’re a brick-and-mortar TRAVELSAVERS agent, a home-based NEST agent, an Affluent Traveler Collection luxury travel advisor, an owner, manager or frontline agent, leisure or corporate focused, based in the U.S. or abroad, there are workshops just for you! And if you’d like to branch out and learn about another market segment, we encourage you to step into a workshop that’s outside your area of expertise and mingle with your peers.
Learning Opportunities...
This year, we’re adding a new destination marketing component to the conference. American Marketing Group’s preferred destinations will be on hand to tell you what’s hot and happening at key locations around the globe. You’ll learn what to sell, and to whom to sell it.
What’s more, we’ll help you develop a customized action plan to put all of that great learning to work when you return to the office in a way that will powerfully impact sales and profits in the future.
And as an Added Bonus...
Your Symposium badge grants you complimentary access to the first-ever Well-Being and Medical Travel Conference. This event will provide you with a sneak peek into the emerging, highly lucrative medical travel market.
Exclusive Experiences
Click Here to register for any of the Exclusive Experiences below
Serving as a continuation of Bill Todd’s From Prospect To Profit with Your ‘Guides to the Good Life,’ seminar we’ve created a variety of exclusive experience workshops based on the most popular niche travel trends for today’s affluent traveler. Options include:
The Wonders of Wine
Presented by David Strada, New Zealand Wine Growers Association and Sarah Westerman, Tourism New Zealand
New Zealand is a food and wine lover's paradise. Vineyards stretch throughout every region, chefs put playful local twists on fine cuisine and festivals serve up taste sensations with a side of local music. As the newest luxury travel advisor-turned-wine connoisseur, we'll provide you with in-the-know details about wine, its quality control, it's delicious taste and the role it plays in culinary tourism. Join us for a journey through the best of New Zealand's wine regions and discover how you can add a New Zealand wine experience to your clients next vacation.
Gold, Silver and Bronze Experiences
Presented by Robert Tuchman, Elite Experiences
We realize your clients look for experiences with that ‘WOW’ factor and this workshop will show you how to help them live their passion. From the Kentucky Derby to the Olympics and beyond, this is your chance to learn how to surpass your clients’ expectations with an unforgettable vacation adventure.
Soothing Spa Experiences
Presented by Camille Hoheb, Wellness Tourism Worldwide and Adi Lavi, Israel Ministry of Tourism
This is your opportunity to learn about selling spa experiences. We’ll discuss the value and benefits of wellness tourism, the impact of spa vacations on your clients’ well-being and tell you about growing spa destinations such as Israel. Plus, you’ll be indulged in a little spa pampering of your own using indigenous products from the Dead Sea!
The Pampered Foodie
Presented by Michelle Nicholson, Ker & Downey and Virginia Dionisio, South Africa Tourism
You’ll embark on a culinary journey of unique gastronomic experiences in this workshop. We’ll review the destinations that are sure to make even the most discerning gourmand craving more.
Well-Being Travel and Medical Conference
Your Symposium badge grants you complimentary access to the first-ever Well-Being and Medical Travel Conference , a ground breaking event merging the health, wellness and medical industries with travel sellers around the globe!
This dynamic two day event, taking place June 20 – 21, 2012 at The Phoenician, is positioned to make a major impact on the global health, wellness and medical travel industries. For the first time, medical and wellness representatives will be placed face-to-face with travel providers and travel sellers.
As an attendee, you’ll be on the cutting-edge with other thought leaders because this conference will not only take an in-depth look at medical and wellness tourism opportunities, but it will also set a direction for the future of this specialty market. Speakers from the world’s best wellness, medical and travel organizations will educate, motivate and raise important strategic questions on topics such as:
- Setting global accreditation standards
- How Ministries of Health and Ministries of Tourism can work together to boost the economy
- Insights from actual patient travelers
- Future of wellness and medical travel product innovations
- Growth in preventive wellness treatments abroad
- Trends in employee health benefits programs
The conference team has designed a variety of networking sessions throughout the event to give you excellent opportunities to collaborate with potential new partners worldwide. Attendees include:
- Travel sellers
- Travel providers (hotels/resorts, airlines, tour operators, cruise lines and more)
- Health insurance companies
- Destination representatives
- Spa directors
- Surgeons and doctors
- Corporations with health and wellness programs
- Surgeons and doctors
- Much, much more!
The Symposium- Sponsored By
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